ã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°æåã®ç§èš£ãè§£ãæŸãŠïŒæŠç¥ããã¹ããã©ã¯ãã£ã¹ãã°ããŒãã«ãªèŠç¹ãå«ãå æ¬çãªã¬ã€ãã
ã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°ã®æåãçè§£ããïŒã°ããŒãã«ã¬ã€ã
ã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°ã¯ããªã³ã©ã€ã³ã§ã®åå ¥çæãžã®é åçãªéãæäŸããŸãããã®ã°ããŒãã«ãªãªãŒããšã¢ã¯ã»ã·ããªãã£ã¯ãå人ãäŒæ¥ã«ãšã£ãŠé åçãªéžæè¢ãšãªã£ãŠããŸããããããã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°ã§æåããã«ã¯ãããã°ã©ã ãžã®ç»é²ã ãã§ã¯äžååã§ããæŠç¥çãªã¢ãããŒããç¶ç¶çãªåªåããããŠã°ããŒãã«åžå Žã«å¯Ÿããéãçè§£ãå¿ èŠã§ãããã®ã¬ã€ãã¯ãã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°ã®å æ¬çãªæŠèŠãæäŸãããã®ãã€ãããã¯ãªåéã§æåããããã«å¿ èŠãªç¥èãšæŠç¥ãæäŸããŸãã
ã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°ãšã¯ïŒ
ãã®æ žå¿ã«ãããŠãã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°ã¯ãããªãïŒã¢ãã£ãªãšã€ãïŒãå¥ã®äŒç€Ÿã®ååãŸãã¯ãµãŒãã¹ã宣äŒããããšã«å¯ŸããŠã³ããã·ã§ã³ãç²åŸãããææããŒã¹ã®ããŒã±ãã£ã³ã°ã¢ãã«ã§ããããªãã¯ããŒãã£ã³ãïŒååã販売ããäŒç€ŸïŒãšææºããåºæã®ã¢ãã£ãªãšã€ããªã³ã¯ãåãåããŸãã顧客ãããªãã®ãªã³ã¯ãã¯ãªãã¯ããŠè³Œå ¥ãããšãããªãã¯äºåã«æ±ºå®ãããã³ããã·ã§ã³ãç²åŸããŸãããã®ã¢ãã«ã¯ãé¢ä¿ãããã¹ãŠã®åœäºè ã«å©çããããããŸããããŒãã£ã³ãã¯å£²äžãšãã©ã³ãèªç¥åºŠãé«ãã顧客ã¯ããã§ãªããã°èŠã€ããããªãã£ããããããªãååãçºèŠããã¢ãã£ãªãšã€ãã¯æåããããã¢ãŒã·ã§ã³ãéããŠåå ¥ãåŸãŸãã
æåããã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°æŠç¥ã®äž»èŠãªèŠçŽ
1. é©åãªãããã®éžæ
æåããã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°æŠç¥ã®åºç€ã¯ãåçæ§ãé«ãé¢é£æ§ã®é«ãããããéžæããããšã«ãããŸããéžæãããããã¯ãããªãã®èå³ãå°éç¥èãšäžèŽããŠããå¿ èŠããããŸããããã«ãããã³ã³ãã³ãã®äœæãšããã¢ãŒã·ã§ã³ãããé åçã«ãªããŸããããããéžæããéã«ã¯ã次ã®èŠçŽ ãèæ ®ããŠãã ããã
- åçæ§ïŒéžæãããããå ã®è£œåãŸãã¯ãµãŒãã¹ã®åžå ŽéèŠã調æ»ããŸããååãªè²©å£²æ©äŒã¯ãããŸããïŒ
- ç«¶äºïŒç«¶äºã®ã¬ãã«ãè©äŸ¡ããŸããç«¶äºã®æ¿ãããããã«ã¯ãããç©æ¥µçãªæŠç¥ãå¿ èŠã§ãããç«¶äºã®å°ãªããããã§ã¯ãããç°¡åã«åå ¥ã§ããŸãããã倧ããªãããå ã®æèãªåéãæ¢ããŠãã ããã
- æ ç±ïŒå¿ããé¢å¿ã®ããããããéžæããŠãã ãããããã«ãããã¢ãããŒã·ã§ã³ãé«ãŸããæ¬ç©ã§é åçãªã³ã³ãã³ããäœæã§ããŸãã
- åçåãªãã·ã§ã³ïŒé åçãªã³ããã·ã§ã³ãæäŸããè©å€ã®è¯ãã¢ãã£ãªãšã€ãããã°ã©ã ãå©çšå¯èœã§ããããšã確èªããŠãã ããã
äŸïŒããã£ãããã¹ããšããåºç¯ãªããããã¿ãŒã²ããã«ãã代ããã«ããå¿ãããããã§ãã·ã§ãã«ã®ããã®ããŒã¬ã³ãã£ãããã¹ããšãããããå ·äœçã§æœåšçã«æå©ãªãããã«çŠç¹ãåœãŠãããšãã§ããŸãã
2. ã¢ãã£ãªãšã€ãããã°ã©ã ã®èª¿æ»ãšéžæ
ããããéžæããããæ¬¡ã®ã¹ãããã¯ãé©åãªã¢ãã£ãªãšã€ãããã°ã©ã ãèŠã€ããããšã§ããããã€ãã®ãã©ãããã©ãŒã ãã¢ãã£ãªãšã€ããšããŒãã£ã³ããçµã³ä»ããŠããŸããããã«ã¯ä»¥äžãå«ãŸããŸãã
- ã¢ãã£ãªãšã€ããããã¯ãŒã¯ïŒAmazonã¢ãœã·ãšã€ããClickBankãShareASaleãCommission JunctionïŒCJïŒãAwinãªã©ããããã®ãããã¯ãŒã¯ã¯ãããŸããŸãªæ¥çã«ãããå¹ åºãããã°ã©ã ãæäŸããŠããŸãã
- ãã€ã¬ã¯ãããŒãã£ã³ãããã°ã©ã ïŒå€ãã®äŒæ¥ã¯ç¬èªã®ã¢ãã£ãªãšã€ãããã°ã©ã ãéå¶ããŠãããæœåšçã«ããé«ãã³ããã·ã§ã³ãšãã©ã³ããšã®ããç·å¯ãªé¢ä¿ãæäŸããŠããŸããäŒç€Ÿã®ãŠã§ããµã€ãã§çŽæ¥ããã°ã©ã ãæ¢ããŠãã ããã
ã¢ãã£ãªãšã€ãããã°ã©ã ãéžæããéã«ã¯ã以äžãèæ ®ããŠãã ããã
- ã³ããã·ã§ã³çïŒã³ããã·ã§ã³çãé«ãã»ã©ãæœåšçãªåçãé«ããªããŸãã
- 補åã®å質ãšè©å€ïŒèªåãä¿¡ããŠãããè¯å®çãªè©å€ãæã£ãŠãã補åã宣äŒããŠãã ãããããã«ããããªãŒãã£ãšã³ã¹ãšã®ä¿¡é Œé¢ä¿ãæ§ç¯ãããŸãã
- Cookieã®æéïŒCookieã®æéãé·ãã»ã©ã販売ã®ã¯ã¬ãžãããåãåãå¯èœæ§ãé«ããªããŸãã
- æ¯æãæ¹æ³ãšéŸå€ïŒããã°ã©ã ãã¢ã¯ã»ã¹å¯èœãªæ¯æãæ¹æ³ãæäŸãã劥åœãªæ¯æãéŸå€ãããããšã確èªããŠãã ãããåœéçãªæ¯æããªãã·ã§ã³ãæ€èšããŠãã ããã
- ãµããŒããšãªãœãŒã¹ïŒããŒã±ãã£ã³ã°è³æããã¬ãŒãã³ã°ãå°çšãµããŒããªã©ã圹ç«ã€ãªãœãŒã¹ãæäŸããããã°ã©ã ãæ¢ããŠãã ããã
3. ãŠã§ããµã€ããŸãã¯ãã©ãããã©ãŒã ã®æ§ç¯
å°çšã®ãã©ãããã©ãŒã ãæã€ããšã¯ããªãŒãã£ãšã³ã¹ãæ§ç¯ããã¢ãã£ãªãšã€ããªã³ã¯ã宣äŒããããã«äžå¯æ¬ ã§ããããªãã®ãã©ãããã©ãŒã ã¯ãããŸããŸãªåœ¢åŒãåãããšãã§ããŸãã
- ãŠã§ããµã€ããŸãã¯ããã°ïŒããã«ãããã³ã³ãã³ããšãã©ã³ãã£ã³ã°ãæãå¶åŸ¡ã§ããŸãã詳现ãªã¬ãã¥ãŒããã¥ãŒããªã¢ã«ãæ¯èŒèšäºãäœæã§ããŸãã
- ãœãŒã·ã£ã«ã¡ãã£ã¢ãããã¡ã€ã«ïŒInstagramãYouTubeãTikTokãªã©ã®ãã©ãããã©ãŒã ã¯ãèŠèŠçã«é åçãªè£œåã宣äŒããå¹ åºããªãŒãã£ãšã³ã¹ã«ãªãŒãããã®ã«å¹æçã§ãã
- ã¡ãŒã«ãªã¹ãïŒã¡ãŒã«ãªã¹ããæ§ç¯ãããšããªãŒãã£ãšã³ã¹ãè²æããã¢ãã£ãªãšã€ã補åãçŽæ¥åä¿¡ãã¬ã€ã«å®£äŒã§ããŸãã
ãã©ãããã©ãŒã ã«äžå¯æ¬ ãªèŠçŽ ïŒ
- é«å質ã®ã³ã³ãã³ãïŒã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã«å ±é³Žããã䟡å€ã®ãããæçã§é åçãªã³ã³ãã³ããäœæããŸãã
- SEOæé©åïŒæ€çŽ¢ãšã³ãžã³ã®ãªãŒã¬ããã¯ãã©ãã£ãã¯ãå¢ããããã«ãã³ã³ãã³ããæ€çŽ¢ãšã³ãžã³ã«æé©åããŸããããã«ã¯ãããŒã¯ãŒã調æ»ããªã³ããŒãžæé©åããªãããŒãžæé©åïŒããã¯ãªã³ã¯ã®æ§ç¯ãªã©ïŒãå«ãŸããŸãã
- ãŠãŒã¶ãŒãã¬ã³ããªãŒãªãã¶ã€ã³ïŒãã©ãããã©ãŒã ãããã²ãŒããããããè¯å®çãªãŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ãæäŸããããšã確èªããŠãã ããã
- ã³ãŒã«ãã¥ã¢ã¯ã·ã§ã³ïŒCTAïŒïŒãªãŒãã£ãšã³ã¹ã«ã¢ãã£ãªãšã€ããªã³ã¯ãã¯ãªãã¯ããããã«ä¿ãããã«ãCTAãæç¢ºãã€æŠç¥çã«å«ããŸãã
4. é«å質ã®ã³ã³ãã³ãã®äœæ
ã³ã³ãã³ãã¯ã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°ã®çæ§ã§ããããªãã®ã³ã³ãã³ãã¯ããªãŒãã£ãšã³ã¹ã«äŸ¡å€ãæäŸããããŒãºã«å¯Ÿå¿ããè³Œå ¥ãžãšå°ãå¿ èŠããããŸãã广çãªã³ã³ãã³ã圢åŒã次ã«ç€ºããŸãã
- 補åã¬ãã¥ãŒïŒè©³çްãªã¬ãã¥ãŒã¯ã補åã®é·æãçæãæ¯èŒãªã©ã補åã«é¢ãã貎éãªæŽå¯ãæäŸããŸãã
- ããŠããŒã¬ã€ããšãã¥ãŒããªã¢ã«ïŒè£œåã®äœ¿ç𿹿³ãšåé¡ã®è§£æ±ºæ¹æ³ã瀺ããç©æ¥µçã«ãœãªã¥ãŒã·ã§ã³ãæ±ããŠãããŠãŒã¶ãŒãåŒãä»ããŸãã
- æ¯èŒèšäºïŒããŸããŸãªè£œåãŸãã¯ãµãŒãã¹ãæ¯èŒããŠããªãŒãã£ãšã³ã¹ãæ å ±ã«åºã¥ããæææ±ºå®ãè¡ããããã«æ¯æŽããŸãã
- ãã¹ããªããªã¹ãïŒç¹å®ã®ã«ããŽãªã§æé«ã®è£œåã®ãªã¹ããã³ã³ãã€ã«ããŸãã
- ãããªã³ã³ãã³ãïŒãããªã¯éåžžã«é åçã§ããã補åã®æ©èœãšå©ç¹ã广çã«ç€ºãããšãã§ããŸããã¬ãã¥ãŒãéå°ãããªããã¥ãŒããªã¢ã«ãªã©ãããŸããŸãªãããªåœ¢åŒã®äœ¿çšãæ€èšããŠãã ããã
ã³ã³ãã³ãã®ãã³ãïŒ
- æ¬ç©ã§ããããšïŒæ£çŽã§åãã®ãªãã¬ãã¥ãŒãæäŸããããšã«ãããä¿¡é Œãæ§ç¯ããŸãã
- é«å質ã®ç»åãšãããªã䜿çšããïŒèŠèŠçãªé åã¯ã泚æãåŒãããã«äžå¯æ¬ ã§ãã
- SEOã«æé©åããïŒé¢é£ããããŒã¯ãŒããã¡ã¿èšè¿°ãèŠåºãã䜿çšããŸãã
- ãªãŒãã£ãšã³ã¹ãšäº€æµããïŒã³ã¡ã³ãã質åã«çããŠãã³ãã¥ããã£æèãè²ã¿ãŸãã
- ææ°ã®ç¶æ ã«ä¿ã€ïŒææ°ã®è£œåã¢ããããŒããšãã¬ã³ãã§ã³ã³ãã³ããææ°ã®ç¶æ ã«ä¿ã¡ãŸãã
5. ã¢ãã£ãªãšã€ããªã³ã¯ã®å®£äŒ
åªããã³ã³ãã³ãã®äœæã¯ãæŠãã®ååã«ãããŸãããã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã«ãªãŒãããããã«ãã¢ãã£ãªãšã€ããªã³ã¯ãç©æ¥µçã«å®£äŒããå¿ èŠããããŸãã广çãªããã¢ãŒã·ã§ã³æŠç¥ã次ã«ç€ºããŸãã
- SEOïŒæ€çŽ¢ãšã³ãžã³ã®ãªãŒã¬ããã¯ãã©ãã£ãã¯ãå¢ããããã«ãã³ã³ãã³ããæ€çŽ¢ãšã³ãžã³ã«æé©åããŸãã
- ãœãŒã·ã£ã«ã¡ãã£ã¢ããŒã±ãã£ã³ã°ïŒãããã«é¢é£ãããœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ã§ã³ã³ãã³ããå ±æããŸããé¢é£ããããã·ã¥ã¿ã°ã䜿çšãããã©ãã¯ãŒãšäº€æµããŸããã¿ãŒã²ãã£ã³ã°ãããåºåãã£ã³ããŒã³ïŒFacebookãInstagramãTikTokåºåãªã©ïŒãå®è¡ããŸãã
- ã¡ãŒã«ããŒã±ãã£ã³ã°ïŒã¡ãŒã«ãªã¹ããäœæããã¢ãã£ãªãšã€ã補åãç¹éãã宿çãªãã¥ãŒã¹ã¬ã¿ãŒãéä¿¡ããŸãããšã³ã²ãŒãžã¡ã³ããåäžãããããã«ãã¡ãŒã«ãããŒãœãã©ã€ãºããŸãã
- ææåºåïŒæ€çŽ¢ãšã³ãžã³ïŒGoogleåºåãªã©ïŒãŸãã¯ãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ã§ææåºåãã£ã³ããŒã³ãå®è¡ããŠãããå¹ åºããªãŒãã£ãšã³ã¹ã«ãªãŒãããããšãæ€èšããŠãã ããã
- ã€ã³ãã«ãšã³ãµãŒããŒã±ãã£ã³ã°ïŒãããã®ã€ã³ãã«ãšã³ãµãŒãšææºããŠãã¢ãã£ãªãšã€ã補åã宣äŒããŸãã
- ã²ã¹ãããã°ïŒä»ã®ãŠã§ããµã€ãã«ã²ã¹ãæçš¿ãæžããæ°ãããªãŒãã£ãšã³ã¹ã«ãªãŒãããããã¯ãªã³ã¯ãæ§ç¯ããŸãã
6. çµæã®è¿œè·¡ãšåæ
ããã©ãŒãã³ã¹ãç£èŠããããšã¯ãã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°æŠç¥ãæé©åããããã«äžå¯æ¬ ã§ããã¢ãã£ãªãšã€ãããã°ã©ã ããã³ãŠã§ããµã€ãåæããŒã«ïŒGoogle Analyticsãªã©ïŒãæäŸãã远跡ããŒã«ã䜿çšããŠãäž»èŠãªææšã远跡ããŸãã
- ã¯ãªãã¯ã¹ã«ãŒçïŒCTRïŒïŒã¢ãã£ãªãšã€ããªã³ã¯ãã¯ãªãã¯ãã人ã®å²åã
- ã³ã³ããŒãžã§ã³çïŒãªã³ã¯ãã¯ãªãã¯ããåŸã§è³Œå ¥ãã人ã®å²åã
- ã¯ãªãã¯ãããã®åçïŒEPCïŒïŒã¢ãã£ãªãšã€ããªã³ã¯ã®åã¯ãªãã¯ã§ç²åŸããå¹³åéé¡ã
- ãã©ãã£ãã¯ãœãŒã¹ïŒãã©ãã£ãã¯ã®ãœãŒã¹ãšãæãããã©ãŒãã³ã¹ã®é«ããœãŒã¹ãç¹å®ããŸãã
- ããŒã¯ãŒãã®ããã©ãŒãã³ã¹ïŒæããã©ãã£ãã¯ãšã³ã³ããŒãžã§ã³ãä¿é²ããŠããããŒã¯ãŒããåæããŸãã
ãã®ããŒã¿ã䜿çšããŠãäœãæ©èœããŠããŠäœãæ©èœããŠããªãããç¹å®ããŸããã³ã³ãã³ããããã¢ãŒã·ã§ã³æŠç¥ãã¢ãã£ãªãšã€ãããã°ã©ã ã®éžæãã調æ»çµæã«åºã¥ããŠèª¿æŽããŸããã¢ãããŒããç¶ç¶çã«ãã¹ãããã³æ¹åããããšããæåãæå€§åããããã®éµã§ãã
ã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°ã®ã°ããŒãã«ãªèæ ®äºé
ã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°ã¯çã«ã°ããŒãã«ãªãªãŒããæã£ãŠããŸãããåœéçã«æåããããã«ã¯ç¹å®ã®èŠçŽ ãèæ ®ããããšãéèŠã§ãã
1. æåçãªéããçè§£ãã
æåçãªãã¥ã¢ã³ã¹ã¯ããªã³ã©ã€ã³ããŒã±ãã£ã³ã°ã«ãããŠéèŠãªåœ¹å²ãæãããŸãããããªãŒãã£ãšã³ã¹ã«å ±é³Žãããã®ããå¥ã®ãªãŒãã£ãšã³ã¹ã«å ±é³Žããªãå ŽåããããŸããã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®æåç䟡å€èгã奜ã¿ãã³ãã¥ãã±ãŒã·ã§ã³ã¹ã¿ã€ã«ã調æ»ããŸããã³ã³ãã³ããèšèªãããŒã±ãã£ã³ã°ã¡ãã»ãŒãžãããã«å¿ããŠèª¿æŽããŸãã以äžãæ€èšããŠãã ããã
- èšèªã®ããŒã«ãªãŒãŒã·ã§ã³ïŒãŠã§ããµã€ããšã³ã³ãã³ãããã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®ããŒã«ã«èšèªã«ç¿»èš³ããŸãã
- æåçãªæåæ§ïŒç¹å®ã®æååã§äžå¿«ãŸãã¯èª€è§£ãããå¯èœæ§ã®ããç»åãèšå·ããŸãã¯åç §ã®äœ¿çšãé¿ããŸãã
- ããŒã³ãšã¹ã¿ã€ã«ïŒããŒã³ãšã¹ã¿ã€ã«ããããŒã«ã«ã®å¥œã¿ã«åãããŠèª¿æŽããŸããäžéšã®æååã§ã¯ããããã©ãŒãã«ãªã¢ãããŒãã奜ãŸããä»ã®æååã§ã¯ããã€ã³ãã©ãŒãã«ãªã¢ãããŒãã奜ãŸããŸãã
äŸïŒç±³åœã§æåããŠããããŒã±ãã£ã³ã°ãã£ã³ããŒã³ã¯ãæ¥æ¬ã®ãªãŒãã£ãšã³ã¹ã«å ±é³Žããããã«ã¯å€§å¹ ãªé©å¿ãå¿ èŠã«ãªãå ŽåããããŸãã
2. éè²šãšæ¯æããªãã·ã§ã³
ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã«ãšã£ãŠäŸ¿å©ã§äœ¿ãæ £ããæ¯æããªãã·ã§ã³ãæäŸããŸããããŒã«ã«é貚ãšäžè¬çãªæ¯æãæ¹æ³ããµããŒãããŠããããšã確èªããŠãã ããã以äžãæ€èšããŠãã ããã
- é貚æç®ïŒããŒã«ã«é貚ã§äŸ¡æ Œãæç¢ºã«è¡šç€ºããŸãã
- æ¯æãã²ãŒããŠã§ã€ïŒPayPalãStripeããŸãã¯AliPayïŒäžåœïŒãMercado PagoïŒã©ãã³ã¢ã¡ãªã«ïŒãªã©ã®ããŒã«ã«ã®ä»£æ¿ææ®µãªã©ã®äžè¬çãªæ¯æãã²ãŒããŠã§ã€ãçµ±åããŸãã
- åœééè¡æ¯èŸŒïŒåœééè¡æ¯èŸŒã®ãªãã·ã§ã³ãæäŸããŸãã
- ããŒã«ã©ã€ãºãããæ¯æãèšå®ãæ€èšããŠãã ãããäžéšã®å°åã§ã¯ãã¢ãã€ã«æ±ºæžãäž»æµã§ãã
3. ã¿ã€ã ãŸãŒã³ãšãŠã§ããµã€ãã®é床
ãŠã§ããµã€ãã®èªã¿èŸŒã¿é床ã¯ãç¹ã«æµ·å€ã®ãªãŒãã£ãšã³ã¹ã«ãšã£ãŠããŠãŒã¶ãŒãšã¯ã¹ããªãšã³ã¹ã«ãšã£ãŠéåžžã«éèŠã§ãããŠã§ããµã€ãã®é床ãæé©åããŸãã
- ã³ã³ãã³ãé ä¿¡ãããã¯ãŒã¯ïŒCDNïŒã䜿çšããïŒCDNã¯ããŠã§ããµã€ãã®ã³ã³ãã³ããäžçäžã®è€æ°ã®ãµãŒããŒã«åæ£ããäžçäžã®ãŠãŒã¶ãŒã®èªã¿èŸŒã¿æéãççž®ããŸãã
- ç»åãæé©åããïŒç»åãå§çž®ããé©åãªç»å圢åŒã䜿çšããŸãã
- ä¿¡é Œã§ãããã¹ãã£ã³ã°ãããã€ããŒãéžæããïŒã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã®è¿ãã«ãµãŒããŒããããã¹ãã£ã³ã°ãããã€ããŒãéžæããŸãã
- ç°ãªãã¿ã€ã ãŸãŒã³ãèæ ®ããŠãã ãããã³ã³ãã³ãã®å ¬éãšãœãŒã·ã£ã«ã¡ãã£ã¢ã®æçš¿ãé©åã«ã¹ã±ãžã¥ãŒã«ããŸãã
4. æ³çããã³èŠå¶éµå®
ã¢ãã£ãªãšã€ã補åã宣äŒããŠããåœã®æ³çããã³èŠå¶èŠä»¶ãéµå®ããŸããããã«ã¯ä»¥äžãå«ãŸããŸãã
- é瀺èŠä»¶ïŒã¢ãã£ãªãšã€ãé¢ä¿ãæç¢ºã«é瀺ããŸããããã¯å€ãã®åœã§æ³çèŠä»¶ã§ãã
- ããŒã¿ãã©ã€ãã·ãŒèŠå¶ïŒGDPRïŒãšãŒãããïŒãCCPAïŒã«ãªãã©ã«ãã¢ïŒãªã©ã®ããŒã¿ãã©ã€ãã·ãŒèŠå¶ãéµå®ããŸãã
- åºååºæºïŒã¿ãŒã²ããåžå Žã®åºååºæºãšèŠå¶ãéµå®ããŸãã
- æ¶è²»è ä¿è·æ³ïŒè£œåã®äž»åŒµãä¿èšŒãè¿åã«é¢ããæ¶è²»è ä¿è·æ³ã«åŸã£ãŠãã ããã
ã¿ãŒã²ããåžå Žã®æ³çèŠä»¶ã«ã€ããŠäžæãªç¹ãããå Žåã¯ãæ³åŸé¡§åã«çžè«ããŠãã ããã
5. åžå Žèª¿æ»ãšç«¶ååæ
培åºçãªåžå Žèª¿æ»ã宿œããŠãã¿ãŒã²ãããªãŒãã£ãšã³ã¹ãšç«¶äºç°å¢ãçè§£ããŸãã以äžãæ€èšããŠãã ããã
- ããŒã«ã«æ€çŽ¢ãšã³ãžã³æé©åïŒSEOïŒïŒããŒã«ã«æ€çŽ¢ãšã³ãžã³åãã«ã³ã³ãã³ããæé©åããŸãã
- ç«¶åä»ç€Ÿã®åæïŒã³ã³ãã³ããããã¢ãŒã·ã§ã³æ¹æ³ãäŸ¡æ Œãªã©ãç«¶åä»ç€Ÿã®æŠç¥ãåæããŸãã
- ããŒã¯ãŒã調æ»ïŒããŒã«ã«èšèªã§é¢é£ããããŒã¯ãŒããç¹å®ããŸãã
- ãã¬ã³ããšå£ç¯æ§ïŒããŒã«ã«ã®ãã¬ã³ããšå£ç¯æ§ã調æ»ããŠãããŒã±ãã£ã³ã°æŽ»åãæé©åããŸãã
6. ä¿¡é Œãšä¿¡é Œæ§ã®æ§ç¯
ä¿¡é Œãšä¿¡é Œæ§ã確ç«ããããšã¯ãã°ããŒãã«ãªæåã«ãšã£ãŠéåžžã«éèŠã§ããæ¬¡ã®æ¹æ³ã§ä¿¡é Œãæ§ç¯ããŸãã
- æ£ç¢ºã§æ£çŽãªæ å ±ãæäŸããã
- ã¢ãã£ãªãšã€ãé¢ä¿ã«ã€ããŠéææ§ãããã
- åªããã«ã¹ã¿ããŒãµãŒãã¹ãæäŸããã
- å®éã®é¡§å®¢ããã®èšŒèšãšã¬ãã¥ãŒãåéããŠè¡šç€ºããã
- ã¿ãŒã²ãããªãŒãã£ãšã³ã¹ã«å ±é³Žãã匷åãªãã©ã³ãã¢ã€ãã³ãã£ãã£ãæ§ç¯ããã
- ä¿¡é Œã§ããå°å ã®ã€ã³ãã«ãšã³ãµãŒãŸãã¯å°éå®¶ãšææºããã
æåããã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°æŠç¥ã®äŸ
1. ã¬ãã¥ãŒãŠã§ããµã€ã
ã¬ãã¥ãŒãŠã§ããµã€ãã¯ãå€å žçãªã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°æŠç¥ã§ãã補åã®è©³çްãªã¬ãã¥ãŒãæäŸããæ¶è²»è ãæ å ±ã«åºã¥ããè³Œå ¥ã®æææ±ºå®ãè¡ããããã«æ¯æŽããŸããç¹å®ã®ãããã«çŠç¹ãåœãŠãããšã§ããããã®ãŠã§ããµã€ãã¯æš©åšãæ§ç¯ããã¿ãŒã²ãããçµã£ããã©ãã£ãã¯ãåŒãä»ããããšãã§ããŸããããšãã°ãããã¯ããã«ãŒåãã®æé«ã®æ è¡çšå ·ãã¬ãã¥ãŒãããŠã§ããµã€ããªã©ã§ãããã®ãããªãµã€ãã¯ãAmazonã¢ãœã·ãšã€ãããã®ä»ã®æ è¡é¢é£ã®ã¢ãã£ãªãšã€ãããã°ã©ã ãéããŠåçåã§ããŸãã
2. æ¯èŒãŠã§ããµã€ã
æ¯èŒãŠã§ããµã€ãã¯ããŠãŒã¶ãŒãããŸããŸãªè£œåãŸãã¯ãµãŒãã¹ã䞊ã¹ãŠæ¯èŒããã®ã«åœ¹ç«ã¡ãŸãããããã®ãŠã§ããµã€ãã«ã¯ãå€ãã®å Žåã補åã®æ¯èŒãäŸ¡æ Œã®æ¯èŒãæ©èœã®æ¯èŒã衚瀺ãããŸãããã®ã¢ãããŒãã¯ã顧客ã«çŽæ¥çãªäŸ¡å€ãæäŸããç¹ã«éèãä¿éºããã¯ãããžãŒãªã©ã®æ¥çã§é«ãã³ããã·ã§ã³çãç²åŸã§ããŸããããšãã°ãç¹å®ã®åœã«ãããããŸããŸãªã¯ã¬ãžããã«ãŒãã®ãªãã¡ãŒãæ¯èŒããããšãªã©ãèããããŸãã
3. ãããããã°ãšã³ã³ãã³ããµã€ã
ãããããã°ã¯ãç¹å®ã®ãããã¯ãŸãã¯æ¥çã«çŠç¹ãåœãŠãã¿ãŒã²ãããçµã£ããªãŒãã£ãšã³ã¹ã«äŸ¡å€ã®ããã³ã³ãã³ããšæŽå¯ãæäŸããŸãããããã®ãµã€ãã¯ãæçãªèšäºããã¥ãŒããªã¢ã«ããªãœãŒã¹ãæäŸããããšã«ãããæš©åšãšä¿¡é Œãæ§ç¯ããŸããã¢ãã£ãªãšã€ããªã³ã¯ã¯ãã³ã³ãã³ãã«èªç¶ã«çµ±åãããããšããããããŸããããšãã°ã調çåšå ·ãé£åææããµããªã¡ã³ãã«é¢é£ããã¢ãã£ãªãšã€ã補åã宣äŒããããŒã¬ã³ã¬ã·ãã«ç¹åããããã°ãªã©ã§ãã
4. ãœãŒã·ã£ã«ã¡ãã£ã¢ããŒã±ãã£ã³ã°
ãœãŒã·ã£ã«ã¡ãã£ã¢ãã©ãããã©ãŒã ã¯ãã¢ãã£ãªãšã€ã補åã宣äŒããããã®åŒ·åãªããŒã«ã§ããã€ã³ãã«ãšã³ãµãŒãšã³ã³ãã³ãã¯ãªãšãŒã¿ãŒã¯ãé åçãªã³ã³ãã³ããå ±æããæšå¥šäºé ãæäŸããã¢ãã£ãªãšã€ããªãã¡ãŒãžã®çŽæ¥ãªã³ã¯ãæäŸããããšã«ããããªãŒãã£ãšã³ã¹ãæ§ç¯ããŸããããšãã°ãã¢ãã£ãªãšã€ããªã³ã¯ãéããŠãããã€ã³ããŠããŒã宣äŒããInstagramã®ãã£ãããã¹ã€ã³ãã«ãšã³ãµãŒãªã©ã§ãã
5. ã¡ãŒã«ããŒã±ãã£ã³ã°
ã¡ãŒã«ããŒã±ãã£ã³ã°ã¯ãã¿ãŒã²ãããçµã£ããªãŒãã£ãšã³ã¹ã«ãªãŒãããããã®çŽæ¥çãªæ¹æ³ã§ããã¡ãŒã«ãªã¹ããäœæãã宿çãªãã¥ãŒã¹ã¬ã¿ãŒãéä¿¡ããããšã«ãããã¢ãã£ãªãšã€ãã¯è£œåã宣äŒãããµãã¹ã¯ã©ã€ããŒãšã®é¢ä¿ãè²æã§ããŸãããã®ã¢ãããŒãã«ãããããŒãœãã©ã€ãºãããæšå¥šäºé ãšç¹å¥ãªãã¡ãŒãå¯èœã«ãªããŸããäŸïŒç¹å®ã®èšèªãåŠç¿ããŠãããµãã¹ã¯ã©ã€ããŒã®ãªã¹ãã«é¢é£ããæžç±ãã³ãŒã¹ã宣äŒãããã¥ãŒã¹ã¬ã¿ãŒã
é·æçãªæåã®ããã®ãã¹ããã©ã¯ãã£ã¹
- é¢ä¿ã®æ§ç¯ã«çŠç¹ãåœãŠãïŒãªãŒãã£ãšã³ã¹ãšããŒãã£ã³ããšã®é¢ä¿ãè²ã¿ãŸãã
- äžè²«ãã䟡å€ãæäŸããïŒãªãŒãã£ãšã³ã¹ã«äŸ¡å€ãæäŸããé«å質ã®ã³ã³ãã³ãã宿çã«å ¬éããŸãã
- é©å¿æ§ãç¶æããïŒã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°ã®ç¶æ³ã¯åžžã«é²åããŠããŸããåžå Žã®ãã¬ã³ããšããã©ãŒãã³ã¹ããŒã¿ã«åºã¥ããŠæŠç¥ãé©å¿ãããæºåãããŠãã ããã
- å«ççãªæ £è¡ãåªå ããïŒã¢ãã£ãªãšã€ãé¢ä¿ã«ã€ããŠéææ§ããããæ£çŽãªã¬ãã¥ãŒãæäŸããŸãã
- åå ¥æºã倿§åããïŒ1ã€ã®ã¢ãã£ãªãšã€ãããã°ã©ã ãŸãã¯ãã©ãã£ãã¯ãœãŒã¹ã ãã«äŸåããªãã§ãã ããããªã¹ã¯ã軜æžããããã«ãåå ¥æºã倿§åããŸãã
- ç¶ç¶çã«åŠç¿ãæ¹åããïŒææ°ã®ãã¬ã³ãããã¹ããã©ã¯ãã£ã¹ãSEOãã¯ããã¯ãææ°ã®ç¶æ ã«ä¿ã¡ãŸãã
ã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°ã®èª²é¡
ã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°ã¯å€ãã®ã¡ãªãããæäŸããŸãããç¹å®ã®èª²é¡ãæç€ºããŸãã
- ç«¶äºïŒåžå Žã¯ç«¶äºãæ¿ããã匷åãªæŠç¥ãå¿ èŠã§ãã
- ä¿¡é Œã®æ§ç¯ïŒãªãŒãã£ãšã³ã¹ã®ä¿¡é ŒãåŸãã«ã¯æéãšåŽåãããããŸãã
- ããŒãã£ã³ããžã®äŸåïŒããŒãã£ã³ãã®è£œåå質ãã³ããã·ã§ã³çãæ¯æãä¿¡é Œæ§ã«äŸåããŠããŸãã
- ã³ã³ãã³ãã®äœæïŒé«å質ã®ã³ã³ãã³ããäžè²«ããŠäœæããã«ã¯æéããããå ŽåããããŸãã
- SEOã®å€æŽïŒæ€çŽ¢ãšã³ãžã³ã®ã¢ã«ãŽãªãºã ã®æŽæ°ã¯ããŠã§ããµã€ãã®ãã©ãã£ãã¯ã«åœ±é¿ãäžããå¯èœæ§ããããŸãã
çµè«
ã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°ã¯ããªã³ã©ã€ã³ã§åå ¥ãåŸãããšããŠããå人ãäŒæ¥ã«å€§ããªæ©äŒãæäŸããŸããåºæ¬çãªååãçè§£ããæŠç¥çãªã¢ãããŒããå®è£ ããã°ããŒãã«ãªèæ ®äºé ã«é©å¿ããããšã§ãæåã®ããã«èº«ã眮ãããšãã§ããŸããã¢ãã£ãªãšã€ãããŒã±ãã£ã³ã°ã§ã®æåã¯ãäžæ«åéã§ã¯ãªãããšãå¿ããªãã§ãã ãããããã«ã¯ãç®èº«ãåªåããããŠãªãŒãã£ãšã³ã¹ã«äŸ¡å€ãæäŸããããšãžã®ã³ãããã¡ã³ããå¿ èŠã§ãããããã®éèŠãªèŠçŽ ã«çŠç¹ãåœãŠãããšã§ãæç¶å¯èœã§åçæ§ã®é«ããªã³ã©ã€ã³ããžãã¹ãæ§ç¯ã§ããŸãã